If you have been reading my site or blog, you’ll know that I am a fan of the press release and definitely encourage you to send them out.
If you’re sending them directly to someone via snail mail or if you have a physical product that you want to include a sample of, you should also be including a press kit.
Now, if you’re faxing, emailing, or distributing your press release online, all you need is a press room on your site.
I wrote an article that describes what these things are and how to use them. I suggest you click here to read it : )
And if you don’t know how, or simply don’t want to write your own press releases, I recommend grabbing these “mostly done” press releases by PR Pro Shannon Cherry. She’s done almost all the work for you. You just enter in some personal information to finish the release (and they’re VERY cost effective). Click below to buy them!
