I received a question from a reader… This person had started a relatively new website and was wondering if they really needed a newsletter. They figured they could slide by for now, as not many people knew about their website yet and it was mainly friends and family who were visiting it. And so, they asked me my opinion….
The answer is “Yes. You do need a newsletter.” In fact, you need a newsletter sign up area on your website the day you launch it into cyberspace.
Why am I so adamant about this?
Because most of the people who view your site will never be back. For those of you who have never heard that before, I hate to be the one to break it to ya, but it’s true. You need to have a newsletter sign up area so that you can get their name and email, which will allow you to send them updates… which will hopefully bring them back to your site.
I don’t really care if your website is 2 years old or 2 minutes old. I don’t care if the only person who knows it is up on the web is your Aunt Millie. A potential customer could stumble upon it by accident. Do you really want to kiss their business goodbye because you don’t feel you need a newsletter yet? Or do you want to collect their name and email address and turn them into a life-long customer?
Listen, the simple fact of the matter is that when it comes to your business, you gotta’ treat it like a business…. From DAY 1.
If you don’t, know one else will, either.
So do you have any newsletter content tips?
I’ve written two– and had some response from both. But I still feel out of my depth!
This is one thing I’ve ALWAYS struggled with. For the last 1 1/2 years I’ve been paying $20 a month to Aweber and even have a sign up spot on my website for a newsletter but I don’t send anything out. I’ve got about 13 people signed up on my list but for what?
I know I need to be utilizing the feature, especially considering I’m stinking paying for it. LOL I just don’t know how to come up with content for it!
Ok, that settles it.
Something inside has been nagging me to start collecting addys and send them something.. but what? Mine is a new site, http://www.msfituniverse.com and I am new to the game, but, now, thank you Crissy, by gosh I’m going to put more focus into this email list.
Thank you,
Lisa (MsFit)
Live longer, Live stronger, Live better! msfituniverse.com
i am glad you are all getting motivated to start making your newsletters a bigger priority.
If you need some help generating some content, I do offer pre-written newsletters…. You can find ’em at https://www.quickandeasynewsletters.com