I received a question from a reader… This person had started a relatively new website and was wondering if they really needed a newsletter. They figured they could slide by for now, as not many people knew about their website yet and it was mainly friends and family who were visiting it. And so, they asked me my opinion….
The answer is “Yes. You do need a newsletter.” In fact, you need a newsletter sign up area on your website the day you launch it into cyberspace.
Why am I so adamant about this?
Because most of the people who view your site will never be back. For those of you who have never heard that before, I hate to be the one to break it to ya, but it’s true. You need to have a newsletter sign up area so that you can get their name and email, which will allow you to send them updates… which will hopefully bring them back to your site.
I don’t really care if your website is 2 years old or 2 minutes old. I don’t care if the only person who knows it is up on the web is your Aunt Millie. A potential customer could stumble upon it by accident. Do you really want to kiss their business goodbye because you don’t feel you need a newsletter yet? Or do you want to collect their name and email address and turn them into a life-long customer?
Listen, the simple fact of the matter is that when it comes to your business, you gotta’ treat it like a business…. From DAY 1.
If you don’t, know one else will, either.