There’s no doubt that offline businesses can benefit from online marketing. However, did you know that online businesses can benefit from offline marketing too? The trick to maximizing both is to integrate them into one cohesive marketing strategy. Here’s how: Step One What are your goals for each? What do you want to accomplish? There

Does it seem to take forever to write content for your website or blog? Do you struggle to create information products? If so, you can learn a few tricks of the trade from professional writers. #1 Outline your ideas – Before you sit down to write or type, make sure you know what you’re going

You probably spend a lot of your time, energy and money creating content. You know the importance of content to drive traffic, market your business, provide value and ultimately to support your business. However, chances are you’re not making the most of your existing content efforts. Here are a few key strategies to make your

Small business owners, by the very nature of their jobs, often find themselves needing to be a jack-of-all-trades. They need to have the management skills to motivate and control their workforce, the financial acumen to raise capital and budget responsibly, and the marketing skills needed to advertise their product, engage in social media, and work