Fall Marketing Ideas, Vol 2

It won’t be long and the summer season will be sliding into Fall. If you’re not prepared, your marketing will be falling to the wayside! A couple of weeks ago, I brought you the first volume of my Fall Marketing Ideas — if you did not read it, you can find it here. And, now, without making you wait any longer, here is the next installment of ideas:

Get In On A Show: Whether it is a craft show, art fair, women’s expo, health expo, trade show, etc. If a crowd of people are gonna be there and your product fits into the theme of the event, be there! You can find all types of events to fit your budget. And if there aren’t any shows at all in your area, create one yourself. You don’t have to put on some huge event – start small. Invite people to your house! Partner with a couple of other business friends and each of you invite your friends and family. Your business will be introduced to new people. Go for it!

Partner On A Fundraiser This idea works best with less expensive items that are easy to create. If you have a product that fits the description, partner with a local organization on a fundraiser. For example, let’s say that you are partnering with a local gymnastics school. You will create flyers / small booklets that the kids can use to showcase your product. They will take orders and then you will donate a certain percentage of the total sales to the gymnastics school. It’s just like when you sold candy or gift wrap for your own school fundraisers – except this time, YOUR product is the fundraiser!

Get Up In Front Of A Crowd: Okay – I know that this one might be a little scary. Or maybe “a lot scary” depending on how much you fear public speaking, but if this is something you can stomach, it can be a great way to promote your biz! Let’s say you offer a service that a local business could use, such as web design or SEO, contact the chambers of commerce in your area and see if you can speak at an upcoming meeting. Many local libraries also have free meeting rooms that you can hold a class in.

The library may have a rule that you cannot sell anything if you are using a free room. That’s okay – you can give a free class and make sure to mention several of your paid services during your presentation. Make sure to bring a clipboard with some paper so that the attendees can sign up for your mailing list, and pass out a coupon at the end with a special offer, such as “15% off your services,” etc.

The Fall Biz Guide will be out on September 1. This guide will be FULL of biz tips and will be featured on my site, my newsletter, and be promoted via Twitter and Facebook. Ads in the guide are only $15. To learn more and to secure your ad spot, click here to visit the Fall Biz Ads info page.

Need help putting the above ideas into place? Click Here to go to our Services Page and see how I can personally help you market your biz. From writing press releases, business consultations, and more, I can work one on one with you to kick start your marketing!

Crissy Herron

Crissy Herron is the founder of Indie Biz Chicks. She is the self-described "World's Best Aunt," loves Motion City Soundtrack, is awesome in the kitchen, and is a proud resident of The Mitten State. (that's Michigan, by the way.) And, oh yeah, she used to live in Alaska. (she likes the cold.)

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