I had a pretty crazy dream last night… I dreamed that I was back in school and that I had to give a speech on the marketing strategies that you could learn from a tv personality, and I was assigned Oprah……

Now, to be honest, I am somewhat known for having the weirdest dreams ever. In fact, my other dreams last night involved helping my grandparents with a radio fundraiser ( my grandpa passed away in 1991), meeting my current dog’s reincarnation 20 years into the future, and trying to drive a bus between two mountains, in a raging storm, over a very weak looking bridge. And there were others – those are just a few of the dreams I had last night. For me, going to sleep is never boring – it is like watching movies all night long….

So anyhow, I had this assignment in my dream, and I actually planned out my speech during this dream and remember what I was going to say. I figured I may as well put the work I did in the dream to good use and blog about it.



How To Apply Oprah’s Marketing Strategies Into Your Business

  • Do What You Love– I don’t think it’s a big secret – Oprah likes to help people, she likes to teach people, she likes to talk to people, and she has a definite fondness for the written word. I mean, she probably has the world’s largest book club. So what did she do? She became a news anchor centered on interviewing people and reporting the news. And she wasn’t happy. So, she spawned that into a career where she still gets to interview people – but she actually gets to talk to them. She teaches people about new things by talking to various experts (oh, and building that school helps, too), and we all know where the love of the written word led…
  • Create Multiple Streams Of Income – Oprah’s got a TV show, a production company which produces other television shows, movies & Broadway plays; two magazines; several books; a radio network, a tv network in the works, and well… lots more stuff that I am not going to bother listing. Take a lesson from the Big O and create several corresponding products. You’ll have more to offer your market and therefore, make more sales and earn more profits.
  • It’s OK To Promote Your Own Products – When Oprah’s involved in something, she’s going to talk about it on the show, she’s going to write about it in the magazine, she’ll air commercials for it during the show and print ads for it in the magazine. This woman is not afraid to give herself a shameless plug. And you shouldn’t be either. If you are working on something, start telling people about it, in any way you can. From blogging about it to posting MySpace bulletins, do whatever you can to get the word out.

See what fun and interesting dreams I have??? And we’re only half way through! I’ll post Part 2 tomorrow…..

About the Author

Crissy Herron is the founder of Indie Biz Chicks. She is the self-described "World's Best Aunt," loves Motion City Soundtrack, is awesome in the kitchen, and is a proud resident of The Mitten State. (that's Michigan, by the way.) And, oh yeah, she used to live in Alaska. (she likes the cold.)

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