A company has identifying markers. It is a way to begin establishing a brand for your product or service. One of those markers is the company logo.
Let’s see how many logos you are familiar with:
1. The white swoosh on the side of a shoe?
2. The segment of white ribbon twisted on a red background on a can?
3. The joined yellow arches on a restaurant sign?
4. The earth spinning on a tilted axis with words revolving around it going counter-clockwise?
You are probably familiar with all of these descriptions of logos for companies. A logo is just as important as the mission statement behind the company. In establishing a product as quality, a logo identifies that product even when nothing else is seen.
It’s like when you take a driving exam. Part of the exam consists of sign recognition. There are no words on the signs, only the color and shape. From that, you must come up with the words. The longer you are bombarded with these images, the more recognizable they become on many levels.
Designing a company logo is a serious job. It may take a while to get the exact image to fit your company’s motto. Work with a professional to design the look of your company.
The logo speaks to your tagline, your marketing audience, your work ethic, and your company name. You wouldn’t have a dolphin as the logo design for an outfit that sells climbing gear. No one would ever put the two together. It can be a simple design that encompasses all of the things above.
A complicated design can be hard to duplicate properly. Too many fine lines and subtle color changes that disappear when the image is shrunk down may be unrecognizable on cellophane wrapping or a cardboard box. The product packaging comes into play also.
The logo will grace your letterhead along with the company name. A logo is often the first thing that a person sees before they even read the name of your company. On promotional merchandise, people notice the logo and how it matches with the company name.
As your company grows and you gain sponsorship or partner with other enterprises, you’ll use the logo in print ads and commercials to signify your company principles. A little field mouse doesn’t project strength any more than the image of an elephant exhibits grace and delicacy. The logo speaks with and without your tagline present.
Oh, about those four questions. Here are the answers: Nike, Coca-cola, McDonald’s, and Universal Studios respectively. But, you already knew that. That is the importance and power of a company logo.