What should you pin? What do people care about? What do they want to read? Basically, if you think it’s useful, pin it. If it’s something that you like, pin it. If it’s something you’d want to read, pin it!
You don’t have to just pin content that is similar to the content on your site.
If you look at my boards, I do have a board that is full of resources for biz owners – but I also have boards for food, crafts, home ideas, etc. And I pin to those boards daily. I have a lot of interests – and I read lots of articles, just like everyone else.
Some of the people that start following me because they like my food pins may check out my biz resources board. Who knows? That person could have been wanting to start a food blog and I have just the website they were looking for!
The same type of scenario can be applied to your own business! So start pinning all kinds of good stuff, even if the topic has nothing to do with what you do! People will still find their way to your business!