Managing Your Biz

It Pays To Have Skills

In this world, you need some skills! Believe it or not, you have some natural ones already inside you. Unfortunately, not all of them are worth a paycheck. I mean, when is the last time you saw someone get paid to pat their head and rub their belly at the same time?

But there are some skills that can be LEARNED, and thankfully, once you learn them, they can put some food on your table.

Here are a few skills that I recommend you master (especially if you like this online business kind of stuff and want to earn a living with it)

WordPress: I’ve said it before and I’ll say it again: I heart WordPress. It is what I build all of my websites in. First of all, it’s free. It’s easy to use, and you never have to worry about getting stuck because there are so many tutorials out there on the web. It’s also easy to customize. Trust me – I was a total WordPress newbie three years ago, but if I can learn it, you can, too! I cannot stress to you how much I recommend using it for your website.

To help you get over the learning curve, check out the Hot Summer Seminar Series . This year, it is all about WordPress! There is a seminar in a web room each Wednesday at 9pm Eastern, with a different guest and topic each week. Some of the topics include:

  • Securing your WordPress installation
  • Choosing a great theme
  • Great Plugins
  • Things WordPress Can Do That You May Not Know About
  • Getting More Blog Subscribers
  • Keeping Your Content In Front Of Your Readers
  • And More!

To learn more about these sessions and how to register, click here.

Copywriting: This is the “sales” writing — it’s the stuff that makes up your product descriptions, the blog posts and newsletter articles that promote your products and services… It’s the writing that makes people want to purchase your stuff. If your sales aren’t coming in as frequently as you’d like, definitely take a look at your copywriting.

There really is a method to writing good copy! When you are trying to sell a product, it’s natural to feel as though you should describe the features of the product. But guess what? That is not what sells a product! It’s the benefits that make people want something!

For example, if you were buying a new coffee maker, do you really site there and analyze each specification found in tiny print on the back of the packaging?

Or do you look at the front and see the big letters that emphasize “Easy To Use,” “No Wait Time,” “Enjoy a hot, steaming perfect cup of coffee in just thirty seconds. Simply plug it in and let it do the work for you! Your home will be filled with the aroma of fresh coffee in no time. Sit back and enjoy coffee house style coffee in your pajamas every morning.”

Seriously. What makes you want to buy that coffee maker more? The 12 cup carafe or the idea of fresh, hot coffee brewed to perfection?

For more tips on how to improve your copy, check out this audio and training guide — for only $10! But the $10 price is only good through July 23, so act fast!

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General

Writing Copy For the Internet

The written word has been around for many centuries. The ancient Egyptians used hieroglyphics on tablets to communicate in writing. Hieroglyphics and other early symbolic writing styles eventually developed into alphabets paper, movable type and printing presses. This made the written word more portable and accessible. Then came computers, word processing, email and the Internet.

One might think that writing has not changed much since the invention of modern writing techniques. The Internet has brought forth new technologies and an abundance of information. Because of those variables, writing for the Internet has become a whole new ball game.

Search Engine Optimization

One thing that turned writing for the Internet on its head was the invention of the search engine. These handy tools index web pages and allows users to search for information online. They display search results in order of relevance which is determined by the search engine’s algorithms.

With the rise of search engines came the opportunity for web pages to get more traffic but only if they could be found easily in search engine results. So webmasters began to add keywords to their writing so that the search engines would recognize them as a good source of information about those words.

As the search engines have become more sophisticated it has become necessary to use keywords in a natural manner. While making keywords invisible by making them the same color as the background once worked, search engines penalize pages that use that technique now. Overusing keywords can also cause a site to be ranked lower and it makes the writing flow poorly.

Writing for Internet Users

The enormous amount of information now available on the Internet is another factor that has necessitated a change in writing techniques. Web users are faced with numerous sources of information about virtually any topic. That means that web copy must be attention-getting to keep them from moving on quickly. Once the visitor has decided that the web page is worth looking at, the information they want must be there in order to prevent them from leaving to find it elsewhere.

Getting and keeping a user’s attention during their initial visit is important. It is also vital to keep them coming back. Whether you are selling products or bringing in advertising revenue, giving users an incentive to return is vital. This can be accomplished by doing things such as adding new content frequently, offering special reports and encouraging them to sign up for your mailing list.

The Internet has a wealth of information to offer its users. Getting visitors and keeping them coming back to your site requires you to get them there, get their attention and keep them interested. Writing successfully for the Internet takes these things into consideration while giving visitors what they came for.

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