How would you like to get your biz featured in the national press? It’s a pretty awesome feeling! And of course, the more people who know your business exists, the better!
What’s the secret? HARO! (It stands for “help a reporter out”)
This is a service that will send you 3 emails per day, Monday – Friday, with queries from reporters, producers, bloggers, and other people in the media, looking for people to interview.
Here are a few tips on using HARO:
1) Respond as quickly as possible. There are tens of thousands of HARO users, so if you see a query that that interests you, it’s important to act quickly. Waiting until later to respond could cost you a great opportunity.
2) Read queries carefully before responding. Sometimes the requester asks for specific information. He will likely receive numerous responses, and those that lack the information he needs will probably be weeded out first.
3) Resist the urge to tell your life story. Reporters aren’t usually looking for a full bio. Stick to the information that is specifically requested in your response. If they want to know more, they will ask.