What Should You Include On Your Media Page?

A media page should give at-a-glance information on your company and your product.  This information should be easy to navigate for members of the press or potential advertisers, giving them everything they need to know about your company, all in one place.  A complete media page will contain a variety of information relating to all aspects of your business.  Here are some tips on what to include.

Company Mission and History

Prepare a statement that allows readers to understand just what the purpose of your company and product are, and what you hope to achieve as a business.  A bit of background on the creation of your business and its products is also useful.

Product List

An extensive product list will give readers an overview of what products and services your business has to offer.  Extreme detail of each product isn’t necessary.  A brief overview of each item will suffice.  Be sure to include the benefits and purpose of each product.

Company Bios

Create a page of biographies of the key members of your business team.  Include a brief background, including education information, their personal history with the company, promotions they have received, and outside interests.  Make sure that there is enough personal information so that the bio does not read as a resume, rather a glance at the life the people who make your business tick.

Company News and Press Releases

Keeping readers abreast of up-to-the-minute company news is also beneficial in a media page.  Link to your company blog and keep the information current.  Also include links to press releases, media mentions of your company, a listing of public appearances, and anything else that may give your company and product a credibility boost.  This section should include enough information for any member of the media to create a compelling story of the current happenings and developments of your business.

Brochures, Logos, Images

Finally, make links to brochures, logos and product images available on your media page.  This will allow members of the media to develop stories and articles about your company and accompany them with the necessary visuals, without having to go through internal channels to receive the information.  By making these tools easily accessible, reporters and writers will more likely select your product as a potential story lead.

These are the basics of what you can include in your media page.  Some information may be too lengthy to contain within the page itself, so create addition pages and link them to the media page.

Always remember to include any relevant contact information for those who need further information about your company and its services.  With a well put together media page, chock full of information, you can guarantee a better presence for your company within the world of the media.