Your Website: Is It Really That Important?

The goal of any business is to make money.  To do that the word has to get out about your products or services.  One way that you let people know you exist is with a business website.

Some ask if a business website is truly important.  The answer to that question is found in the advantages of the website to increase business profits.  A business website is an advertising tool you would be unwise to pass up.

Advertising offline is how businesses tell others about their products.  You run newspaper ads, use billboards (if you can afford that), direct mailings, and flyers – to name a few.  The more visible you and your product are, the more people you have a chance to attract.

A business website does the same for online businesses and home businesses that want to move into new markets.  Think of it as your online billboard, but this one is more affordable.  Using a business website, you get to showcase your products in the most flattering light possible.  Anyone who visits will see the best you have to offer them.

Business websites work for small as well as larger businesses.  Websites can be set up to run an online store, answer questions for customers, provide useful content, and gather information from customers.  All of these things you have to do yourself with a brick and mortar business that has no website presence.

Business websites allow for the streamlining of almost all processes pertaining to your business.  You can send electronic invoices to clients, pay business expenses online, and pay any contracted employees.  The paper trail is a thing of the past with virtual businesses.  But, if you did need a document, they can be safely accessed on your computer or flash drive and printed.

Business websites allow for 24-hour shopping.  Showcasing your products at a trade show or flea market allows you 8-10 hours a day to attract customers and make a sale.  With a business website, anyone in the world can view your products on your website and purchase what they want.  It could be three o’clock in the morning where you are but your store is open for business half way around the world where it is later in the day.

For brick and mortar businesses and virtual ones, a website adds credibility to your products.  A potential customer can see and get all the information they need about a product before they buy.  Posting customer testimonials helps, too.  For brick and mortar, a website shows that you have taken the next step in your business growth.  Now, the customers who spread the word about you to their friends have a place to direct them to that doesn’t require getting in the car and driving somewhere.

A business website is a great asset to any business.  With so many web hosting companies, setting one up is easy to do and it gives you an online presence to increase the visibility of your business.

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