Crissy Says

  • Growing Your List Without Facebook Ads

    Growing your list is one of the best things you can do for your business!

    You can have a million followers on social media, but you don’t own Facebook, Twitter, or Instagram. Those companies change their algorithms on a regular basis, and unless you’re paying to be seen, a very small percentage of your followers actually see your posts.

    That is not the case with Email Marketing.

    You do own your list. There’s no algorithm. You can email your list whenever you want, and your peeps will see it when they check their inbox.

    Over the past few years, when people start talking about growing a list, they also start talking about Facebook Ads… and they don’t talk about much else.

    Here’s the problem – Facebook Ads can be difficult to understand, they can be expensive, and if you don’t have a high converting ad, you are going to be spending money and not getting anyone on your list.

    I’m not saying you shouldn’t experiment with Facebook Ads. If you want to use them, more power to you!

    But there are many, many ways to grow your list without Facebook Ads – many of these options are FREE.

    You should never put all your eggs in one basket, and that includes how you grow your list. I recommend you do several things (on a consistent basis) to grow your list.

    Here’s a sneak peek at my class all about How To Grow Your List (Without Facebook Ads)

    Want to watch the whole class?
    Click Here To Learn More About How To Join Summer School

  • 5 Reasons Why ConvertKit Is The BEST Email Marketing Tool

    I use a variety of different tools in my online business (and I’m sure you do, too!).

    My favorite tool is … (insert drum roll here) ..ConvertKit!

    You are either thinking “Really? ConvertKit?” or “HELL YES! Me, too!”

    If you are one of the people thinking “Really???” Well, guess what? I have a special link where you can try ConvertKit free for 30 days. You’ll see how awesome it is. Click Here to test it out for 30 days. (but do it soon, because the 30 days free offer expires on Monday)

    So, why do I love ConvertKit so much? Let me count the ways …

    1) Your email list is the life force of your business, and ConvertKit best email marketing tool I’ve ever used. Seriously.

    Let’s think about this for a minute. You don’t own Facebook or Instagram, or any other social platform. You could have millions of followers, but the social platform itself controls how many of those people see what you post. Facebook and Instagram want to make money, so they are going to charge you in exchange for showing people your stuff (even the people who have liked your page, followed you, etc).

    You OWN your newsletter list. And sending emails is a great way to connect with your tribe, build relationships, and yes, market your products and services.

    2) ConvertKit is super easy to use. I’ve used several different email marketing services and some of them are so confusing they make my brain hurt.. And I’m someone who is tech savvy. I can only imagine how someone who is just starting out feels when they try to navigate some of those other systems.

    3) ConvertKit only charges you ONCE per subscriber. Some of the other email marketing services charge you multiple times each month per subscriber, as they charge you for each person on each list. For example – I used to be an Aweber customer. I had many different lists. I created various freebies, to encourage more people to sign up for my newsletter, and i also had various customer lists, one for each of my products (the thank you email & download instructions that someone receives after they purchase a product).

    So, let’s say Sally signs up for one of my freebies. Then, she spends some time on my site or follows me on social media and sees me promoting other freebies, and she signs up for 3 more freebies. Time goes on, and let’s say she purchases 3 of my products. At that point, Sally is on 4 of my freebie lists and 3 of my customer lists. Aweber would be charging me 7 times for Sally each month, because she is on 7 of my lists, even though she is only ONE person.

    ConvertKit only charges you ONCE per person. They can sign up for every freebie and buy every product. You’ll still only be charged once per month for that person.

    Another “mean” thing that other companies do — they keep charging you for the people who have unsubscribed from your newsletter list, until you delete them. They’re not sending emails to them. But until you go into your account and manually delete them, you’re still getting charged for each unsubscribed person on each of your lists.

    ConvertKit does NOT do this. Once someone unsubscribes you are not charged for them.

    4) ConvertKit makes it easy to send targeted emails to specific people. ConvertKit has really cool tagging and segmenting features. Some of the other email service providers have tagging, but it’s limited compared to ConvertKit. For example – when I was with Aweber, you could only tag new subscribers. But ConvertKit lets you tag all day everyday if you wanted…

    For example – let’s say you are a health coach, and you have a new program coming out this summer that is all about juicing. About a month before you plan to launch to program, you could start sending out some recipes or links to blog posts about the benefits of juicing. With ConvertKit, you can tag the people who clicked on the recipes and blog posts in your emails. Those are people who want info on juicing, and they are the perfect people to send an email to about your new program.

    The people on your newsletter list who didn’t click on the recipes or blog posts don’t seem to care about juicing, and since you are only sending the promo email to people who care about juicing, you aren’t going to waste these other subscribers’ time by sending them an email that they don’t care about.

    ConvertKit also has a WordPress plugin that can show specific content on your website to your email subscribers, as well as hide specific info. For example, if you have an opt-in link in your blog post, why show that to people who are already on your newsletter list? ConvertKit can show them something else. ON YOUR SITE. How cool is that?

    5) Last, but not least, ConvertKit has awesome automations! You can tell ConvertKit what you want it to do, then let it do it’s thing. This is awesome for when you want to set up sales funnels. For example – let’s say you create a freebie, and then a series of emails to promote a paid product. Let’s say that Sally signs up for the freebie, and then she purchases the product right away. You don’t want to bother her by sending a bunch of promo emails that promote a product she’s already purchased.

    You can set it up in ConvertKit that once someone purchases a product, they stop receiving the series of emails that are sent to the people who sign up for a specific freebie.

    And vice versa, you can also add them to a new sequence of emails after they purchase a product that will ask them to send you a testimonial, to schedule a discovery call, or promote another product.

    Click Here to test out ConvertKit free for the next 30 days.

    You don’t have to “jump ship” from the email service provider you’re using right now. Use ConvertKit for a few things in the next 30 days and see how you like it.

    If you don’t like it, that’s okay. At least you tried something new. You can keep using your current email service provider.

    If you fall in love with ConvertKit, you can export your list from your current email service provider, and start using ConvertKit for all of your emails. (And ConvertKit will even help you with exporting your list over to them)

    You have nothing to lose – but everything to gain!

    Remember – this special 30 day free trial offer expires on Monday!

     

  • A Quick & Easy Way To Make Videos

    I got an email the other day from a biz friend. She mentioned a video creation software that she bought, so I thought I’d check it out.

    Now, I already own Camtasia which is a video editing software, but this software my friend was talking about, claimed to make videos really quickly and easily.

    It was on sale for $37 – so I bought it.

    And guess what?

    It really was quick and easy to use!

    Here’s a video I made in about 5 minutes after buying it.

    Now, it may not look cohesive – but that’s because I wanted to show you all the different options you had – from uploading your own photos and backgrounds to text effects to creating whiteboard videos, adding in characters, and more.

    • You can make the videos for yourself, or for clients (which can open up a whole new stream of income)
    • The software comes with a lot of templates, and it also comes with royalty-free audio music.
    • You can also add in your own photos, video clips, etc.

    Click Here to learn more about the video software

    It’s on sale for $37 (a one-time payment)

    If you’re looking for something to help you make videos, this is a great deal! I’ve only played around with it for a few minutes and I really liked it. It was easy to use (and I haven’t even watched any tutorials yet!) I’m definitely going to be using this software some more!

    The above link is an affiliate link – so if you click on the link above and decide to purchase the software, I’ll get a small commission. Thank you in advance!

     

     

     

  • Why You Want Snowflakes In Your Business

    We had another snow day in my town today. We had one on Monday, too. I live in Michigan, so it’s not unusual to have snow days in February – but this year has been a little crazy. The normal snowfall for my town is 28″ for the season – we’ve already had more than double that, and we still have a lot of winter left.

    My town hasn’t had a full week of school since December. We’ve had A LOT of snow … and I may have snow on my brain .. but hear me out on this:

    You Want Snowflakes In Your Business

    A couple weeks ago, the local news called for an inch of snow to fall overnight. I was over at my sister’s, and as I was leaving, she said “Hey – are those snowflakes?” You could barely see them starting to fall. The next day – we woke up to a snow day – and a lot more than an inch of snow.

    The night before, the snowflakes were tiny, something we barely noticed and easily disregarded.

    That’s how all snow storms start. Just a few little flakes starting to fall. And before you know it, it can add up to a huge amount of snow that can close down schools and more.

    Think about how this applies to your business.

    If you do something, even something little, every day, it will eventually add up to something BIG.

    Sometimes, when you’re doing the little things and not seeing any results, it can feel like you’re wasting your time, that there’s no point. Then, it’s easy to stop working on your business all together – and that guarantees you won’t see any results.

    But if you start doing something little each day, and give it some time, think about what you can accomplish in 30 days, 90 days, 6 months, or more. You will be seeing some awesome results!

    Make that you’re plan. Do something little every day. Put some snowflakes in your business, and see how they start to add up.

  • 5 Tools That Make Affiliate Marketing Easier

    Affiliate Marketing can be a great way to earn passive income. Affiliate Marketing is when you promote a product or service from another business, and earn a commission when you refer sales to that business.

    Many businesses offer affiliate programs. When you sign up, you get a special link that is customized to you, and then you can start promoting that link to your readers, social media followers, etc. That special link will enable the other business to know if anyone that you referred to them purchased one of their products or services. As a “thank you,” they give you a commission of that sale.

    I think everyone can appreciate tools that save time and make tasks easier.

    Here are some of the things I use regularly to help with my Affiliate Marketing:

    Excel / Google Sheets – As you start joining affiliate programs, I recommend keeping a list of the programs you’ve joined, the login link to that program’  affiliate area, as well as your username and password to login to that program. You can use anything you like to keep track of this – but I personally like a spreadsheet.

    Pretty Links – You will notice that your affiliate links are all very long. They are definitely not the most attractive, or easiest to remember. If you use WordPress, I highly recommend the Pretty Links plugin. This will help you shorten your links into something more attractive and easy to remember.

    ConvertKit – I recommend ConvertKit to all business owners. It doesn’t matter if you have an online business or a brick and mortar business. ConvertKit is an email service provider. As a business owner, you need a mailing list, and ConvertKit is my tool of choice for sending emails and staying in touch with your email list.

    The reason I chose to include it on this list, is that ConvertKit offers a lot of features that make affiliate marketing easier. For example – ConvertKit has some awesome tagging and segmenting functions.that will help you send messages to the readers that are most interested in the affiliate program you’re promoting.

    For example – let’s say you are a health coach. Your ideal customer is a mom who wants to get healthy after having a baby. Some of these women work outside the home and some stay home with their children. Some of them love to cook and some of them prefer healthy food that doesn’t take much effort to prepare. By using ConvertKit’s tagging and segmenting features you can send specific messages (that include affiliate links) to all of your different types of clients.

    Camtasia – Camtasia is the screen recording and video editing software that I use and recommend. You can use Camtasia for a variety of reasons, not just affiliate marketing. It really does come in handy for demos and how-to videos, though!

    Let’s say you’re an affiliate for a software product, a WordPress theme or plugin – you can record a screen share video of show people how to use the software or WordPress theme or plugin. OR – if you are an affiliate for a digital course, you can give people a “tour” of the product, by recording your screen with Camtasia (or another screen recording software).

    Social Media Tools – There are sooo many social media tools to choose from, including free tools like HootSuite and Buffer to paid options like Meet Edgar and eClincher.  These tools help you with your affiliate marketing by getting your links in front of more people.

    Whether it’s a blog post that includes an affiliate link, or it’s an opt-in page to a freebie that has affiliate links inside of it, these social media tools make writing and posting social media updates easier. That means that you’re able to create more social media posts, and more people will be seeing those posts that lead to your blog posts or freebies.

     

     

  • 5 Secrets To Making Money With Affiliate Marketing

    I LOVE Affiliate Marketing. But the truth is, I wasn’t always so in love with it.

    I had first learned about Affiliate Marketing when I started my online business, back in 2007. It sounded awesome. You sign up for some affiliate programs, and you promote your affiliate link, and you start earning commissions.

    Except, I wasn’t earning very much.

    I had heard stories about these “super affiliates” who were earning tons of money with Affiliate Marketing. What was my problem? Why couldn’t I do this?!

    I’ve changed some things and now I’m making affiliate income on a very regular basis.

    Here are my “secrets”…

    1) Think About Your Reader

    This is one of those things that is obvious – and not so obvious. If you are a health coach and you create content about eating more vegetables and working out, you wouldn’t become an affiliate for a motorcycle parts company. Your readers aren’t coming to you for info on repairing motorcycles. You would be more successful as an affiliate for things that are in line with being healthy – from vitamix blenders  and cook books to digital workshops about health and exercise.

    You always want to be thinking about your reader – and what problems they have. You want to help them find solutions. Sometimes it’s easy to think “Oh, my readers will like this or that” … but you always want to be thinking about if the item you’re promoting is something that will help them.

    2) Recommend Products You Use

    When you are promoting a product as an affiliate, you’re putting your “seal of approval” on that product. Your readers trust you, and if you are promoting shoddy stuff, that trust is going to go out the window. The best way to know if a product is worth the money is to have actually used the product.

    Now, there may be some cases where you haven’t actually used the product you’re promoting. For example – I personally use Camtasia to record my videos. But it is on the pricey side. I may find another screen recording software that is more affordable, and I’ll tell people about it. But I will check it out thoroughly to see what kind of reviews it’s getting, and I’ll let people know I haven’t actually used it, but is an option if they don’t want to purchase the software that I do use.

    3) Adjust Your Expectations

    Oh, those stories about Super Affiliates. They make it seem like you become an affiliate for one product and you can earn your living on the commissions from that product alone. But, in reality, you need to diversify, diversify, diversify.

    You may be a business coach. And your customers and readers may want to start online businesses. You may become an affiliate for a web hosting company, but that doesn’t mean it will be a guaranteed “super affiliate success.” There are lots of web hosting companies. Some of your readers may take your recommendation and purchase their hosting from the company you’re an affiliate for, but some of your other readers and customers may purchase elsewhere.

    This doesn’t mean you should stop promoting the web hosting company. IF you are genuinely a fan of the company, and you know some of your readers can benefit from what they offer, keep promoting them. But keep looking for other things to promote, too. For example, an email service provider, software, etc.

    This is one of the biggest lessons I learned … When I first started promoting things as an affiliate, I didn’t earn the “super affiliate” income I thought I would, so I stopped promoting stuff. I had to re-adjust my expectations (big time!)

    4) It Should Sound & Feel Natural, Not Sales-y

    This is a big lesson. If you are promoting something, and if feels like you’re selling something, you want to re-think it. When you are promoting something, it should feel like you’re recommending a product to help your reader with one of their problems.

    For example: If you and your friend were talking, and she mentioned that she was looking for a peanut butter alternative because her son was allergic to peanuts, and you told her about Sun Butter, which is made with sunflower seeds, you wouldn’t try to sell it to her, like a 1970s used car salesman.

    It would be a normal conversation, where you are listening to your friend, you hear the problem she’s having, and you suggest that she try this other product.

    That’s exactly what affiliate marketing is. (Except you don’t get commissions when you are telling your friends about the movie you just watched, the restaurant you just ate at, etc)

    5) Be Consistent

    This was another big lesson for me. As I mentioned earlier – when I started promoting a few things, and didn’t see huge commissions rolling in, I thought ‘Affiliate marketing doesn’t work!’ and I stopped promoting stuff, altogether. For years!

    This was a huge mistake.

    Once I started promoting several different products as an affiliate, and started promoting them on a regular basis, I saw a big difference.

    Smaller commissions, that you earn on a regular basis, do add up!

     

  • Oprah’s Golden Globes Speech – How To Give An Awesome Speech


    Oprah was awarded with the Cecil B. de Mille Award at the 2018 Golden Globes, and her acceptance speech immediately turned into a viral video, being shared on social media.

    It really is a wonderful speech, and Oprah is a fantastic speaker.

    Here are a few takeaways on what makes this speech

    Oprah knows how to tell a story – this entire speech is under 10 minutes, but Oprah tells several stories within it. She talks about how, as a young girl, she watched Sidney Poitier accept the same award that she was being presented, and how that left an impact on her.

    “In 1964, I was a little girl sitting on the linoleum floor of my mother’s house in Milwaukee watching Anne Bancroft present the Oscar for Best Actor at the 36th Academy Awards. She opened the envelope and said five words that literally made history: “The winner is Sidney Poitier.” Up to the stage came the most elegant man I had ever seen. I remember his tie was white, and of course his skin was black—and I’d never seen a black man being celebrated like that. And I tried have tried many, many, many times to explain what a moment like that means to a little girl, a kid watching from the cheap seats as my mom came through the door bone tired from cleaning other people’s houses. But all I can do is quote and say that the explanation in Sidney’s performance in Lilies of the Field: “Amen, amen, amen, amen.”’

    The message was timely – The Golden Globes celebrates film making, and this year’s ceremony was held shortly after the wake of women (and some men) in the film industry coming forward to tell their stories of being sexually harassed and assaulted by powerful producers, directors, and actors.

    This evolved in the #metoo movement, where women from all walks of life shared their stories of being sexually harassed or assaulted.

    Oprah incorporated the #metoo and the #timesup movements into her speech, but she didn’t just talk about the film industry’s recent headlines. She incorporated ALL women who have had this experience.

    “But it’s not just a story affecting the entertainment industry. It’s one that transcends any culture, geography, race, religion, politics, or workplace. So I want tonight to express gratitude to all the women who have endured years of abuse and assault because they, like my mother, had children to feed and bills to pay and dreams to pursue. They’re the women whose names we’ll never know. They are domestic workers and farm workers. They are working in factories and they work in restaurants and they’re in academia and engineering and medicine and science. They’re part of the world of tech and politics and business. They’re our athletes in the Olympics and they’re our soldiers in the military.”

    Oprah also told a story about Recy Taylor, an African American woman from Alabama who, in 1944, on her way home from church, was raped by 6 white men. Even though the men confessed, charges were never brought against them.

    As Oprah brought her speech to a close, she made people feel encouraged, uplifted, and left them with a sense of hope for a better tomorrow.

    “I want all the girls watching here and now to know that a new day is on the horizon! And when that new day finally dawns, it will be because of a lot of magnificent women, many of whom are right here in this room tonight, and some pretty phenomenal men, fighting hard to make sure that they become the leaders who take us to the time when nobody ever has to say “me too” again.”

    This was truly an awesome speech.

     

  • What’s Your Procrastination Telling You?

    what-is-your-procrastination-telling-you

    You should be writing your next Kindle book or editing your sales copy. You should be recording the first few episodes of your podcast or working on your website relaunch. But you’re doing not these tasks.

    In fact, you find a million reasons not to do them. You tell yourself you’ll come back to it later. You decide that now’s the perfect time to update all your social media profiles with a fresh avatar. While you’re at it, you pause to clean out your inbox because it’s overflowing with messages.

    Next thing you know, the day has ended. As your head hits the pillow, you remember you still haven’t conquered the task that’s nagging at you. You’ll get it tomorrow you tell yourself but the next day, you’re doing the exact same thing.

    Avoiding tasks you should do is known as procrastination. Most solopreneurs and small business owners think that procrastination is a bad thing. You might believe that, too. But procrastination is actually a valuable warning signal.

    You take your car to a mechanic for evaluation when you see the “check engine” light and you should do the same thing with procrastination. When you first feel it, you need to slow down and evaluate what’s really holding you back.

    Procrastination is inner resistance. It’s a sign that your subconscious is speaking and you need to listen. Often, procrastination is telling you one of these things:

    You’re ready to change direction.

    Maybe you originally started your business so you could teach solopreneurs and online business owners how to DIY their websites. But you’ve come to realize that your true gift is coaching solopreneurs and showing them how to make more money form their business.

    Your project or client isn’t a good fit.

    Maybe you wanted to work with this client because they’re an industry name. Maybe you took on their project because you needed the cash. Now you find yourself procrastinating and wondering why you can’t “just do it”.

    Your work no longer challenges you.

    You use to feel energized by your work. It was a challenge and you loved it. But now, that’s changed. You’ve been doing one thing for so long that it no longer excites you and this makes you realize you’re bored with your current projects.

    You’re afraid of success or failure.

    At the root of procrastination, some solopreneurs and small business owners find they’re afraid of success or failure. That’s because success and failure represent change and change feels scary. You worry that if you succeed, you won’t be able to duplicate your success. You fret that if you fail, you’ll be embarrassed and disappointed.

    When you’re tempted to procrastinate on a project, don’t give into the urge and fill the rest of your time with distracting activities. Instead, try to find a quiet place where you can journal or color. Give yourself permission to listen to your subconscious mind as your hand moves across the page. You’ll be surprised at how clearly you can hear your subconscious when you pause to listen.

    Liked this post? Learn how to defeat procrastination and get things done when you download your free workbook & journal

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  • Understanding Your Procrastination Style

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    There are many reasons solopreneurs and business owners procrastinate. It could be due to perfectionism, overwhelm, or problems prioritizing. The key to overcoming procrastination is learning what your procrastination style is and how to deal with it. Once you’re armed with this information, you’ll find it easier to defeat procrastination and get back on track.

    It’s Time to Put Down the Cape, Super Woman

    It would be an understatement to say you have a lot on your plate. You have so much to do that your plate is overflowing with tasks. Your to do lists are usually a mile long. You’re always in motion, bouncing between projects and deadlines. You take on too much and usually, you don’t realize that until it’s too late. You may procrastinate by avoiding your to do list or working on tasks that are necessary but in the long run, won’t make you money.

    Your Struggle Is: Refusing to Delegate.

    Take a deep breath and take a critical look at your to do list right now. Ask yourself what tasks are ones that only you can do, like coaching your clients or creating your new service package. But if a task doesn’t require your attention, consider delegating it. You can delegate by hiring a virtual assistant or taking on an intern that’s interested in your niche.

    Stop Being a Perfectionist with Your Projects

    Not only do you feel the pressure to get everything done on your to do list, you also feel pressure to have it done perfectly. You hate doing anything that you don’t deem your best work and you’re continually finding flaws in the finished project. You may procrastinate by telling yourself you’ll release your coaching program after you’ve polished your copy one last time or gotten two more testimonials.

    Your Struggle Is: Failing to Launch.

    Launching a new product or service is scary. You may find it helps to hire a coach that will encourage you to launch version 1.0 and upgrade your offering later on. You could also try setting a public deadline. Let the world know when they can expect your product and stick to that date, no matter what.

    Being A People Pleaser Means Your Needs Are Ignored

    Whenever someone presents you with a new idea or project, you jump on it. You’re enthusiastic and you love getting to say, “Yes”. The problem is if you say, “Yes” to everything, you end up saying, “No” to important things. You may procrastinate by taking on someone else’s workload instead of tackling your own. You tell yourself you’ll work on growing your business as soon as you finish this marketing task for a client.

    Your Struggle Is: Failing to Prioritize.

    You put others’ needs and wants before your own. In some cases, this is admirable and it comes from a good place. But if you want to succeed with your business, you have to become ruthless and willing to cut projects and clients that aren’t right for you. Stop trying to fit your work around everyone else’s needs. Instead, do your work first and if you have extra time and energy, you can invest in helping someone else.

    Procrastination is not a diagnosis. Rather, it’s a symptom of something else that you need to address. Once you understand the root cause of your procrastination, you can begin to beat it and get back to being productive.

    Learn how to stop procrastinating and get your business back on track when you download your free workbook & journal

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