Marketing

Write Emails to Your Peeps, Easily & Often!

Hello! I’m Angela Wills of Laptop Lifestyle YOUniversity and it’s my pleasure to be one of the guest bloggers here on Indie Biz Chicks this month. I love to help people create digital products and market them so they make sales and have the freedom to run their lives in any way they want.

I wanted to start off this post by describing the mindset of three different types of people who will sign up to your email list. These are also the same types of people who follow you on social media, read your blog posts, etc.

Let’s dig into the minds of these people, so we understand them and their needs!

 

The Three Types of Email Subscribers:

The Fan – The fan likes to hear from you. She can’t read your emails or follow you in your various efforts all the time but when she catches your content it makes her happy, she finds value and she believes that it’s quite possible she’ll buy something from you one day.

The Non-Fan – The non-fan ended up on your list somehow and they don’t remember how or why. They had some fleeting interest in something you offered but really are mostly wondering why they are here and aren’t paying enough attention to know much about your products, your business or you. She is the person who is most likely to submit a spam complaint because she isn’t aware she subscribed, isn’t interested in your offers and sometimes can’t be bothered to try to get off your list properly. This is the person who also has no intention of buying from you.

The Super-Fan – The super fan reads every single thing you publish. She is hyper-interested in what you have to say because she loves you! She wants to learn about your business and your process and all the things you have to teach. She trusts you. She believes in you. She has NO QUESTION that you will provide value to her when you offer a product she needs so she snaps it up. Matter of fact she buys up just about everything you offer because she has decided you are her mentor, even if you don’t know it yet.

 

So, now we know the three types of people who are most likely on your email list. It’s not likely you have just one of this group, you have all three and what I see people doing most often is writing for the Non-Fan.

 

Why Writing for People Who Don’t Like You is a Mistake

Yes, I said it. Some people won’t like you. Some people won’t like me. There are some people who are going to read this very blog post and think I’m full of it, who completely disagree with my advice and who will never read anything I write again. That is just how it goes. You can have everyone agreeing with you all the time. What a boring world that would be anyway, right?

Usually the people who don’t agree with you go away silently. They know that their time is best spent somewhere else so they go there.

Time and again, though, I hear people’s fears about emailing their list and they are focusing ALL their attention on the Non-Fan.

They are worried that people will not like how many times they email their list list in a week (I email 5-7 times).

The only person this really bothers is the Non-Fan.
The Fan will understand it’s how you run your business, even if they don’t like it.
The Super-Fan will LOVE it because they get to hear from you often which is what they want!

They are worried that they’re selling too much.

You heard me though, right?
The Non-Fans will complain you’re selling too much because they don’t want to buy.
The Fans want to know what you’ve got because they will pick and choose the ones they want.
The Super-Fans want it ALL. Just be sure to remove them from the marketing lists for products they bought and they won’t get annoyed about getting offers for stuff they have.

They are worried they won’t have enough to say.

This is because most times they’re writing is doused in fear.
Fear that the Non-Fan will disapprove.
Fear that the Non-Fan will leave.
Fear that the Non-Fan will report spam.
Fear that the Non-Fan will complain.

But you see what they, maybe YOU, are doing there?

You’re writing for the Non-Fan and EXCLUDING the needs of the Fan and the Super-Fan! It’s like if in person you were trying to talk to a super closed off person you were getting this bad vibe from versus someone who was warm, open, interested and just made you FEEL like they were there to hear from YOU.

The fan and super-fan are EASY to write for. They want to just know all the things you have to share, and you have stuff to share – lots of it! Picture the super-fan when you write, imagine talking to her and it will feel so much easier!

Did you know that the average woman says 20,000 words per day, verbally? I’m willing to bet you could write at least 500 of those into content for your business each day. Despite that, though, if you start making notes of the important things you have to teach and just think about sharing the things that you do, that work for you, why you do them, what is good about your offers, etc, etc, etc, you’ll have lots to say! It will be like talking to a friend, sharing what you know, being helpful!

It really FEELS so much easier when you write like you’re writing to that Super-Fan who is really, your customer BFF. Isn’t it time you started chatting with THAT person?

I think it IS time and I’d love to help you!

I’ve written a report called Writing Emails Naturally and I normally charge just $10 for it but that doesn’t mean it’s low-value. I believe the content in this little 11 page report can change businesses if the people who read it take action and start writing to their Super-Fans, their Customer BFFs. If you grab the report and did that, I think you’ll find it could be invaluable to you!

I want to gift you this report. Just go to the link below and use the special coupon code I made for Crissy.

Here’s Your Free “Writing Emails Naturally” Report <<< Use Coupon Code: crissysgift

 

Thank you so much for allowing me to speak to you here through Indie Biz Chicks! I hope we’ve become friends in this manner and that you’ll come be a Fan or Super-Fan over on LaptopLifestyleYOUniversity.com but mostly, whether you do or not, I hope you find a way to create complete and total lifestyle freedom for yourself. It’s so worth the effort to make your life one big weekend. Cheers!

Angela Wills
Owner of Laptop Lifestyle YOUniversity

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Crissy Says

Have You Heard The One About The Fortune Being In The Follow Up?

You may have heard of the old saying “the fortune is in the follow up.”  Let me tell you, it is no joke!

Sending out a monthly customer newsletter is a great way to follow up. You can use them to stay in touch with your customers, let them know about any sales you are having, introduce them to new products, and just keep them up to date on what has been going on with your business.

If you don’t have the time to write out a monthly newsletter, consider sending out a pre-written newsletter, such as those found at Quick And Easy Newsletters. Each month, you will receive a pre-written newsletter with 2 articles, some recipes, and graphics. All you have to do is insert a bit of personal information and the newsletter is ready to be sent to your customers!

If that sounds like something you’d be interested in, you’ll want to take advantage of the special sale they are having today. Normally priced at $10 per month, you can lock in the low price of only $5 today! You’ll get an updated newsletter each month, and your price will never go up as long as you stay a member. Don’t miss out on this great deal!

For more info on the newsletters, you can visit: https://www.quickandeasynewsletters.com. But don’t purchase from that page. To get the special $5 deal, you need to click here

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General

Newsletter Know How: Small Business Email Marketing

Do you have a business newsletter? If not, it’s time to start one.  Marketing through your own newsletter is affordable, easy, and keeps you in front of your customers. Here are some tips on getting started:

Start Small – You have probably seen many fancy email newsletters in your life. You don’t have to compete with them. It’s okay to start small. It doesn’t even have to be in HTML (I still send many that aren’t). The point is to create one and start sending it. If you want to get fancy down the road, worry about it when the time comes.

Send It Regularly – Many people don’t want to seem “pushy,” so they don’t send out their newsletter very often. The problem with that is, if you don’t send it out regularly enough, your customers will forget about you. I try to send out weekly newsletters. If that is too much for you, try sending one out every two weeks. I would NOT send one less than once a month.

Provide Great Content – To keep your readers subscribed, fill your newsletter with great content! If you are too busy to write your newsletter, try using these pre-written blog posts!

Don’t Be Afraid To Ask For The Sale – When sending out a newsletter, don’t forget to include some information on one of your products or services. If you don’t ask for a sale, you’re not going to get one! Just because you mentioned your product 3 months ago doesn’t mean that no one wants to hear it about it in your next newsletter. You will have new subscribers who didn’t read about your product 3 months ago, and even those who did may have had a life change and may really need your product or service now!

Use A Quality Service – Sending out your  newsletter through your own email program is a lot of work. You will have to keep up with all of the subscribes and un-subscribes yourself. Plus, if the other ISPs see that you are sending out a lot of email, they will think that you are spamming. They don’t know that you have permission to send them out! Instead, use a quality autoresponder service. (this is the one I use). It will handle all of the subscribes / un-subscribes for you, and your email won’t get blocked as spam! (really — what’s the point of sending a newsletter if it doesn’t get to the person’s inbox?)

Once you start your newsletter you won’t be sorry! I know it may sound daunting or difficult, but it really is simple. Give it a try!

If you missed our other “back to the basics” blog posts this week, you can find them here;

Don’t forget to register for the FREE “Beginner’s Teleseminar” on June 24. Click Here For More Info!

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Crissy Says

You gotta’ treat it like a business

I received a question from a reader… This person had started a relatively new website and was wondering if they really needed a newsletter. They figured they could slide by for now, as not many people knew about their website yet and it was mainly friends and family who were visiting it. And so, they asked me my opinion….

The answer is “Yes. You do need a newsletter.” In fact, you need a newsletter sign up area on your website the day you launch it into cyberspace.

Why am I so adamant about this?

Because most of the people who view your site will never be back.  For those of you who have never heard that before, I hate to be the one to break it to ya, but it’s true.  You need to have a newsletter sign up area so that you can get their name and email, which will allow you to send them updates… which will hopefully bring them back to your site.

I don’t really care if your website is 2 years old or 2 minutes old. I don’t care if the only person who knows it is up on the web is your Aunt Millie. A potential customer could stumble upon it by accident. Do you really want to kiss their business goodbye because you don’t feel you need a newsletter yet? Or do you want to collect their name and email address and turn them into a life-long customer?

Listen, the simple fact of the matter is that when it comes to your business, you gotta’ treat it like a business…. From DAY 1.

If you don’t, know one else will, either.

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Managing Your Biz

Reform School For Email??

Did you realize that “email marketing” can be one of the most effective ways to generate sales? This is the process of starting a mailing list to collect the names of people interested in your business and your products or services. Whenever you create a new product or decide to have a sale or other promotion, you can email your past customers & the people you have requested to be on your mailing list.

Since these people have already expressed interest in hearing from you, they are more likely to purchase your products and services than somehow who has never heard of you.

If you are at a loss for what to say in these emails, don’t worry. I have your back! My friend and mentor, Alice Seba, has created a guide called “24 Ideas For Endless Email Topics” (click on the link to read it online, or right click it to save the guide to your computer).

Alice is also offering an Email Marketing Reform School to a very select group of 25 students. Registration begins May 12 and will close on May 19 (or when the 25 spots are taken, which ever comes first). Your lessons will be delivered via email, and you will also have access to a private coaching area where you can ask questions, receive feedback, etc. Click Here for more info.

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General

It Pays To Follow Up

One thing many business owners have in common is that they fail to follow up. I understand that following up can seem a bit daunting – you definitely don’t want to seem like a bothersome nag.

On the other side of things, the act of following up with your leads and customers can be the deciding factor when it comes to generating a profit. While this is true in all forms of business, it can be especially true when doing business online.

The vast majority of people that visit your site will only visit once, for a very short time, never to return again. It’s sad, but it’s true. Think about your own internet habits. How many times have you stumbled upon a site, and maybe even thought it was pretty darn neat, but just never went back?

While you may never reach a 100% visitor return rate, you can help conquer the short-attention-span syndrome by adding a sign-up box to your site and inviting people to join your mailing list.

The simple truth is that you can generate more profit by sending out periodic emails to the people who’ve already been to your site and shown interest in it, than by spending lots of money marketing to strangers.

Now, that doesn’t mean you should pull all your ads – you still have to market to strangers, too. But don’t forget about the people who’ve already found you!

Most people are not going to purchase anything from you on their first visit to your site. I’ve heard various statistics, but most people calculate that the average person visits a site 7 or 8 times before they purchase anything from it.

Even those that have previously purchased something from you need to be reminded that you’re still out there and that you have more things for sale. That old saying “out of sight, out of mind” didn’t become an old saying because it wasn’t true!

And sometimes, believe it or not, you just have to ask for the sale. Now, I don’t mean you should literally send out an email that says “will you buy something from my site?” The phrase “asking for the sale” simply means making your offer.

Have you ever been helped by a salesperson who told you all these great things about an item you were looking at, and then just stood there and looked at you? They were waiting for you to close the deal. But that’s their job! Many potential customers simply walk away to end the awkwardness of the staring contest.

If the salesperson had said something such as “are you ready to purchase this now?” many of those same people would have wound up buying the item.
All you need to do is take that concept online and ask for the sale via email! To learn more about mailing lists and how to use them, visit https://www.indiebizchicks.com/mc.html

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